File format
Only JPEG (JPG) files are permitted.
PNG files are not allowed in order to optimize the file size and loading speed of the website.
Resolution and Compression
Maximum resolution: 72 DPI (dots per inch) for online use.
Compression level: Optimize the file to a quality of 60-80% (in an editing program such as Photoshop) to reduce the file size without significant loss of quality.
Dimensions
Banner sizes (for various screens and locations on the website):
Leaderboard: 728 x 90 px
Skyscraper: 160 x 600 px
Medium Rectangle: 345 x 250 px
Mobile Banner: 320 x 50 px
File size
Maximum file size: 200 KB per image.
For large banners, such as a leaderboard (728 x 90 px), it is essential to stay below 150 KB.
Smaller banners, such as mobile advertisements (320 x 50 px), should ideally be around 50-100 KB.
Optimization and Tools
Optimize images with tools such as TinyJPG or ImageOptim to reduce file size without noticeable loss of quality.
Ensure that images do not contain unnecessary metadata, which can unnecessarily increase the file size.
Image quality
Clear and sharp: Images must be clear and well-lit, without blurry or pixelated areas.
Text and logos: Ensure that text and logos are clearly legible, even on smaller screens. Avoid using small, unclear fonts.
Content and Layout
No animations: Static JPG images are required; animated GIFs are not permitted.
Colors and style: Use colors that do not clash with the Key News corporate identity for a pleasant reading experience.
No offensive content: Images must comply with general ethical standards and contain no offensive content.
